Video, not words, attracts young people
UK - Station House Media Unit

The one thing young people taking part in all SHMU's Incluso pilots have in common is a preference for watching video over reading. And since there's so much to explain and talk about in the course of a pilot, SHMU's Incluso team has decided to record a range of 2 minute videos giving them food for thought. The videos will include the following: 
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