pilot

Video, not words, attracts young people
Newsflash
UK - Station House Media Unit

The one thing young people taking part in all SHMU's Incluso pilots have in common is a preference for watching video over reading. And since there's so much to explain and talk about in the course of a pilot, SHMU's Incluso team has decided to record a range of 2 minute videos giving them food for thought. The videos will include the following: 

The Influencers - key people
Newsflash
UK - Station House Media Unit

So much of the work we do on our pilot sites depends on the Influencers. In groups of young people, the Influencers are the individuals who others look up to and follow. They may be charismatic, they may be the show offs, the toughest, the prettiest or the cleverest. Whatever it is gives them influence over others, this can be used by social networking teams to draw others into the site.
Syndicate content