"Immersive" does not mean "attractive"

Some time ago the Polish INCLUSO participants moved form an online forum to the Ning platform, as they wanted to use a more attractive tool. Apparently, they do not care that much about the immersiveness of social software. After several months they claimed the forum to have been simplier but much clearer at easier to follow. They said they preferred discussing on the online forum to communication on Ning, although the latter allowed for uploading pictures, movies, adding comments etc.